How do you stop vandals from destroying your advertising posters? Russian Marketing Blog has the answer:
It seems that glass boxes with Maxim ads are broken and there are words “disgrace” and “lewdness” sprayed on them with red paint. Designers, who developed the ads, decided to outwit vandals and designed posters the way as if some puritan rowdies already “worked” on them.
Not a single light box with this ad was broken. The trick worked.
Of course, one has to question the wisdom of spending a fortune to create fake vandalised adverts, when there are plenty of vandals out there who are prepared to give you the real thing for free…
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