Now here’s a good lesson for Google – one enterprising Russian publisher has decided that the next frontier in advertising is books.

Take a look at this screenshot below, where the reader is invited to send a text message to the publisher to receive more information in exchange for a small fee.

The footnote reads (rough translation):

“If you want to know what “goes beyond the Kuiper Belt” means, send an SMS to the number 30119 and text 2990, or use your mobile to call 09956 and dial the code 030119.”

Has anyone seen adverts like this in other books, Russian or English?

Source: Adme.ru. (And thanks to Xavi for help with the translation – the good bits are his, the mistakes are mine!)