Google struggles in Russian internet market
Despite being founded by a Russian, Google is only the eighth largets search engine in Russia:
Leading the pack was Yandex, a privately held Russian search engine that was visited by 64 percent of Internet users; Mail.ru, an e-mail service, came in second at 56 percent, and Rambler was third at 53 percent.
But even in its share of revenue from ads linked to searches, the lucrative Internet business model pioneered by Google, the company lags. Yandex controls 50 percent of the Russian market for such ads, according to analysts at ING, a Dutch bank. Rambler is second, with 41 percent, and all other companies, including Google, fight over the remaining 9 percent.
The article goes on to suggest that the complexity of the Russian language is holding the internet giant back, but I’m not so sure this is the biggest reason.� Wouldn’t this complexity affect the domestic Russian�search engines�as well?� I prefer their explanations about the ability of Russian companies to adapt to the economics of the Russian market, and the difficulties Russians face paying for goods over the internet.
Also tucked away is some good news about the freedom of the internet in Russia, compared to countries like China.� There’s no difficulty in getting hold of news about polonium, for example.